Client - PORSCHE
Agency - BBDO Group Germany
Launched on - July 2025
A Porsche isn’t just driven – it’s felt. From the first time you saw one, heard one, or felt one rush past, something just clicked. It’s the quiet anticipation before the engine starts. The moment where everything else fades away. And the feeling that stays with you – whether you're behind the wheel or watching one disappear into the distance.
Porsche. There is no substitute.
The Porsche promise to you
‘There is no substitute’ began as a clever line from one automotive writer in an article nearly 50 years ago. Since then, it has been kept alive by Porsche fans across the globe, appearing in hashtags, stitched onto jackets, printed on posters and whispered every time a flat-six roars to life.
Over the years, owners, drivers and enthusiasts have each answered the same question in their own way: Why Porsche?
Today, those words return – not as a slogan, but as a shared belief. A spirit to wear, speak and live by. Because no one owns these words. They belong to everyone who believes in them.
And together, we’ll carry them into the next generation.
Dear Porsche Community. This one’s for you.
Alexander Stauss Jana Unterhansberg, Daniela Große, Kyle Jacobson, Nils Oberländer, Anwar Alexandru Khisaf, Julian Roth, Erin Conboy, Jonathan Deeb, Robert Heim, Alexander geier, Frank Dittrich Victor Britto Kate Ross Paul Frade Krystina Pütz Simon Usifo Alessa Thönnessen